Instantly destroys malodors. Concentrated for greater economy, it overpowers even the foulest odors. The perfect malodor counteractant for kitchens, bathrooms, hotel/motel rooms, smoking lounges, nursing homes and anywhere people gather. Can be diluted and mixed with other cleaning agents to achieve optimum deodorization in areas where odors are a real nuisance such as diaper changing areas, public restrooms and refuse containers. Pleasant long lasting, cherry fragrance.